TERMS OF USE
Publication Date: 6 June 2025
Please read this document carefully to understand the rules for receiving Services from the Service.
References to the words "you" or "your" (or similar expressions) refer to the User, depending on the context of this Agreement.
References to the words "we," "our," or "us" (or similar expressions) refer to the Service.
The words "he" / "she" and their derivatives in this document may apply to both male and female individuals, depending on the context.
1.1. Services means the marketing services provided to Users through the Website, including marketing support for Amazon sellers, such as keyword research, Search Engine Optimization (SEO), conversion rate improvement, management of Amazon PPC campaigns, and Analytics and Reporting. Services also include online trainings such as online lectures, webinars, masterclasses, and practical workshops.
1.2. "ALFA GRADUATES" (hereinafter referred to as the "Company" or "ALFA GRADUATES") is ALFA GRADUATES S.L., a company duly incorporated and existing under the laws of the Kingdom of Spain, with its registered office at C/ Aragó, 208-210, 2º-5ª, 08011 Barcelona, Spain, and NIF B75303453. The Company owns and operates an online platform accessible through its Website, which serves as the primary medium for delivering its services to Users.
1.3. Website means the online platform operated by the Company under the domain name https://alfa-graduates.webflow.io, through which Users can access information about the Company, request marketing and consulting services, and communicate with the Company regarding the scope and terms of cooperation, including inquiries related to online education or online training.
1.4. User means a natural person or legal entity who accesses or uses the Website for the purpose of obtaining information about the Company, requesting Services, initiating cooperation, or communicating with the Company regarding its offerings.
1.5. Personal Data means any information about the User that enables ALFA GRADUATES to identify the User directly or indirectly, including, but not limited to, name, email address, billing information, IP address, and other similar details related to the transaction or access to the Website.
1.6. Statistical Data means anonymized or aggregated information collected and processed by ALFA GRADUATES for purposes such as website analytics, improving service quality, optimizing website functionality, researching user behavior, and generating reports that do not allow direct or indirect identification of any specific User.
1.7. Data is a general term that refers to both Personal Data and Statistical Data.
1.8. User Consent (hereinafter — "Consent") means a voluntary, specific, informed, and unambiguous indication of the User’s agreement to the provisions of these Terms of Use, expressed through an active confirmation such as checking a box, clicking a confirmation button, or performing any other affirmative action that signifies acceptance of the Services offered by the Company.
1.9. Third Party means any natural or legal person, public authority, agency, or other body that is not ALFA GRADUATES or the User but may be involved in legal, organizational, or technical relations related to the use of the Website or the provision of Services.
2.1. This Agreement constitutes a public offer under the applicable provisions of contract law and governs the legal relationship between the Company and the User regarding the use of the Website and the provision of Services.
2.2. Acceptance of these Terms of Use shall be deemed to occur upon any of the following actions by the User, which indicate full, unconditional, and unequivocal agreement with the provisions herein:
2.2.1. submitting a request for Services through the Website;
2.2.2. checking the appropriate box (checkbox) indicating agreement with these Terms of Use;
2.2.3. continuing to use the Website after being presented with these Terms of Use.
2.3. By accepting these Terms of Use, the User confirms the following:
2.3.1. the User has read and fully accepts the provisions of these Terms of Use;
2.3.2. the User agrees to the terms and conditions governing the provision of Services by the Company via the Website;
2.3.3. the User consents to the applicable payment terms, methods of communication, and refund procedures as defined on the Website;
2.3.4. the User undertakes to comply with these Terms of Use and with all applicable laws of the Kingdom of Spain and the European Union.
2.4. If the User does not agree with these Terms of Use or with the conditions under which the Services are provided, the User must refrain from using the Website. In such case, the Company shall not be obligated to provide any Services to the User.
3.1. The Company provides specialized marketing and consulting Services to Users, primarily aimed at supporting and promoting products on Amazon and other digital platforms. These Services may include, but are not limited to: PPC campaign setup and management, SEO audit and optimization, keyword research, listing audits, competitor analysis, conversion rate optimization (CRO), pricing strategy development, and strategic consulting for entering new markets. The Company also offers online education, including training sessions, video lessons, webinars, masterclasses, and other forms of remote learning aimed at enhancing Users’ skills in digital marketing and e-commerce.
3.2 Services are provided remotely via the Website or communication platforms such as Zoom or Google Meet. The specific scope, duration, and format of the Services shall be determined individually for each User request and may include technical support, data analysis, campaign monitoring, and regular reporting. Access to online courses or trainings may also be provided through dedicated educational platforms specifically designed for online learning.
3.3. The Company may offer the following components as part of its Services:
3.3.1. Audit and optimization of product listings and advertising campaigns;
3.3.2. Development and implementation of keyword strategies and negative keyword lists;
3.3.3. Setup and management of Auto, Research, Exact, Categories, and Product-targeted campaigns;
3.3.4. Competitor ASIN research and coordination;
3.3.5. Daily monitoring, reporting, and adjustment of campaign performance;
3.3.6. Strategic consulting regarding Amazon Private Label or Kindle Direct Publishing (KDP) launches;
3.3.7. External traffic analysis and review of social media advertising effectiveness;
3.3.8. Provision of Pay-Per-Click Advertising (PPC) services, including campaign strategy, budget management, and performance tracking;
3.3.9. Search Engine Optimization (SEO), covering on-page and off-page techniques to improve organic search visibility;
3.3.10. Web Design services, including the creation and customization of websites and landing pages for marketing purposes;
3.3.11. Analytics and Reporting, involving collection, interpretation, and presentation of data to support marketing and business decisions.
3.4. The Company shall act with due professional diligence when performing Services, but makes no guarantee of any specific commercial results, search rankings, or return on investment unless explicitly stated in a separate agreement. The same applies to any online courses or training programs, which are provided for informational and educational purposes only and do not include any warranty of commercial success or return on investment.
3.5. All Services are provided upon request and may be subject to prepayment or other conditions specified by the Company. The Company reserves the right to refuse the provision of Services to any User who violates these Terms of Use or applicable law.
4.1. The cost of the Services shall be determined by the Company individually, depending on the scope and complexity of the requested work. The applicable fee shall be communicated to the User by means of a separate invoice issued by the Company.
4.2. Unless otherwise agreed between the Parties, all Services are subject to advance payment. The Parties may, by mutual agreement, establish alternative payment terms, which shall be confirmed in writing or specified in the relevant section of the Website.
4.3. The Company reserves the right to unilaterally modify the prices of its Services at any time. Such changes shall not affect Services that have already been paid for in full, unless otherwise agreed. The current pricing and payment terms may be published on the Website or provided to the User directly in connection with a specific service request.
4.4. Failure to make timely payment may result in suspension or refusal of the provision of Services, at the Company’s discretion.
5.1. The Company provides Services tailored to the specific needs of each User. Due to the personalized nature of these Services, payments made by the User are generally non-refundable once the Service has commenced, unless otherwise expressly agreed upon in writing.
5.2. However, in accordance with Article 102 and subsequent articles of the Texto Refundido de la Ley General para la Defensa de los Consumidores y Usuarios, approved by Real Decreto Legislativo 1/2007, de 16 de noviembre, Users who qualify as consumers under Spanish law have the right to withdraw from the contract within 14 calendar days from the date of conclusion, without the need to justify their decision and without incurring any costs, provided that the Service has not yet been fully performed or commenced with the User's prior express consent.
5.3. To exercise the right of withdrawal, the User must notify the Company of their decision to withdraw from the contract through an unequivocal statement (for example, a letter sent by post or email). The Company will acknowledge receipt of such withdrawal without delay.
5.4. If the User exercises the right of withdrawal in accordance with the aforementioned legal provisions, the Company will reimburse all payments received from the User without undue delay and, in any event, no later than 14 calendar days from the day on which the Company is informed of the User's decision to withdraw from the contract. The Company will carry out such reimbursement using the same means of payment as the User used for the initial transaction, unless the User has expressly agreed otherwise.
5.5. In cases where the User has requested that the provision of Services begin during the withdrawal period, the User shall pay the Company an amount which is in proportion to what has been provided until the User has communicated their decision to withdraw from the contract, in comparison with the full coverage of the contract.
5.6. The Company reserves the right to assess refund requests on a case-by-case basis, considering the specific circumstances and the extent of Services already provided. Any such refund, if granted, will be issued at the Company's discretion and in accordance with applicable laws.
5.7. For more detailed information on consumer rights and obligations, Users may refer to the official publication of the Texto Refundido de la Ley General para la Defensa de los Consumidores y Usuarios available at the Boletín Oficial del Estado: https://www.boe.es/buscar/act.php?id=BOE-A-2007-20555
6.1. All materials made available to the User in connection with the provision of Services, including but not limited to reports, strategies, campaign structures, keyword databases, advertising assets, templates, presentations, and other content, are the intellectual property of the Company or are lawfully used by the Company under license or agreement.
6.2. The User is granted a limited, non-exclusive, non-transferable right to use such materials solely for the purpose of receiving and implementing the Services provided by the Company. This right does not constitute a transfer of ownership or intellectual property rights.
6.3. The User shall not:
6.3.1. reproduce, distribute, sublicense, sell, or otherwise disclose any materials received from the Company to any Third Party, unless explicitly authorized in writing;
6.3.2. remove or alter any copyright, trademark, or proprietary notices contained in the materials;
6.3.3. claim authorship of any materials created by the Company or use them in a manner that violates applicable intellectual property laws or contractual terms.
6.4. Any unauthorized use of the Company’s materials or content constitutes a material breach of these Terms of Use and may result in immediate suspension or termination of Services, as well as legal action under applicable laws, including but not limited to Spanish intellectual property legislation (Ley de Propiedad Intelectual, Consolidated Text approved by Real Decreto Legislativo 1/1996, de 12 de abril).
6.5. The Company reserves the right to monitor and enforce compliance with its intellectual property rights and may take all necessary legal and technical measures to protect its interests.
7.1. The Services provided by the Company are offered “as is” and “as available”, without any express or implied warranties regarding fitness for a particular purpose, expected outcomes, or compatibility with third-party platforms. The Company expressly disclaims any liability for the User’s business results, advertising performance, or success on platforms such as Amazon or any other marketplace.
7.2. The Company shall not be liable for:
7.2.1. indirect, incidental, special, punitive, or consequential damages arising from the use of the Website or the Services;
7.2.2. any losses resulting from delays, interruptions, or errors in the provision of Services caused by the User’s failure to provide accurate or complete information;
7.2.3. any actions or policies of third-party platforms, services, or systems used by the User;
7.2.4. the User’s failure to follow recommendations, instructions, or technical requirements communicated by the Company;
7.2.5. any unauthorized access, hacking, or disruption of the User’s accounts on external platforms.
7.3. To the extent permitted by applicable law, the total liability of the Company for any proven claim shall not exceed the total amount paid by the User for the specific Service giving rise to the claim.
7.4. The User acknowledges and agrees that they use the Website and Services at their own risk. The User is solely responsible for:
7.4.1. ensuring that the Services requested are appropriate for their business needs;
7.4.2. the lawful use of all materials, data, and advertising strategies provided by the Company;
7.4.3. compliance with applicable laws, platform rules (e.g., Amazon Terms of Service), and third-party intellectual property rights;
7.4.4. maintaining the confidentiality of their login credentials, access links, and communication channels.
7.5. The User shall indemnify and hold harmless the Company from any claims, damages, liabilities, costs, or expenses (including legal fees) arising out of the User’s breach of these Terms of Use, misuse of the Services, or violation of any applicable law or third-party right.
7.6. Nothing in these Terms of Use shall exclude or limit liability where such exclusion or limitation is prohibited by applicable law, including the consumer protection provisions of Real Decreto Legislativo 1/2007, de 16 de noviembre, and other relevant legislation of the Kingdom of Spain.
8.1. All legal relations between the Company and the User arising from or in connection with the use of the Website and the provision of Services shall be governed by the laws of the Kingdom of Spain. Any issues not expressly regulated by these Terms of Use shall be interpreted in accordance with applicable Spanish legislation, including but not limited to civil, commercial, and consumer protection laws.
8.2. Any dispute, claim, or controversy arising out of or relating to these Terms of Use, including their existence, validity, interpretation, performance, or termination, shall be submitted to the exclusive jurisdiction of the competent courts of the city of Barcelona, Spain. The Parties expressly and irrevocably waive any other jurisdiction that may correspond to them.
8.3. Before initiating formal legal proceedings, the Parties shall make reasonable efforts to resolve any dispute through good faith negotiations. If such negotiations do not result in resolution, either Party may pursue legal remedies in accordance with this section.
9.1. This Agreement remains in effect for the entire period during which the User uses the Services. If the User ceases to use the Services and the relationship between the Parties ends, the terms of this Agreement shall cease to apply.
10.1. The Company reserves the right to unilaterally amend or update the terms of this Agreement at any time. Such amendments shall take effect immediately upon publication of the updated version on the Website https://alfagraduates.com/#OurServices , unless otherwise specified.
10.2. The User is responsible for regularly reviewing the current version of the Agreement. The Company shall not be held liable for any consequences resulting from the User’s failure to familiarize themselves with the updated terms.
10.3. An electronic version of this Agreement published on the Website shall be deemed accurate, complete, and legally binding at the time the User accesses the Website.
Company Name: ALFA GRADUATES S.L.
Address: C/ Aragó, 208-210, 2º-5ª, 08011 Barcelona, Spain
NIF (Tax ID): B75303453
Email: alfagraduates@gmail.com
Position: CEO
Name: OLEG BIELOTSERKOVETS
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